Brought together through their passion for bikes, Alex, Tom and Will launched Fitzrovia Bicycles in 2010 and they still own and run the shop today.
Prior to that, the three Londoners had already worked together for several years in the bike trade, so were confident they knew enough to be able to build a thriving business on their own in fashionable Fitzrovia.
Their overwhelming aim was to create the kind of bike shop that they would want to go to themselves – where customers could expect straightforward, intelligent advice on a wide range of products and services.
‘We think a bike shop should be a friendly place for anyone to go, whether they are an expert or novice,’ says Will.
‘And we have tried hard to dispel the stereotype that bike shops always have to be intimidating – and the staff condescending,’ he continues.
None of the team at Fitzrovia Bicycles works on commission, so customers are never driven towards a particular brand. Instead, the staff will listen to your requirements and make sure you get the right product for your needs.
Fitzrovia Bicycles stocks a sizable selection of the world’s very best bike brands, and maintains a fully functioning repair shop on the premises.
136-138 New Cavendish Street
London W1W 6YD
020 7631 5060
Contact KAY & CO estate agents in Fitzrovia for details of property for sale or property for rent near Fitzrovia Bicycles.